Wednesday 15 December 2010

Oh, baby: Carrots (follow-up)

Continuing from yesterday, I just did a spot of research on the origin of baby carrots.

cartoon bunny (close-up)

Here's the scoop:
Baby carrots really are immature versions of the popular root vegetable. So nobody "invented" them, though specialty growers do breed them for use at this early stage.

But someone — specifically, a Californian farmer by the name of Yurosek — did create baby-cut carrots. These are formerly imperfect carrots trimmed in two-inch lengths so as to resemble baby carrots. And baby-cut carrots are now insanely popular.

No wonder. Baby-cuts are pre-washed, quick to pack, etc., etc. Every bit as convenient as genuine baby carrots — and quite often cheaper. A true marketing triumph.

So, hurray. Baby carrots (whether bona fide or manufactured) are an easy means of upping your raw-veggie quotient.

And any which way you slice 'em, carrots are a great alternative to junk food.

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